Top 5 Reasons Your B2B Website Isn’t Converting — and How to Fix It
🚫 1. Your Website Talks About You — Not the Customer
The Problem:
Too many B2B websites sound like a resume: “We’re innovative, we’re trusted, we’re the best.”
But guess what? Your prospect is asking: "What’s in it for me?"
Fix It:
Turn your homepage into a pitch for your customer’s problem.
Use headlines like:
“We help logistics companies build fast, mobile-first apps that streamline delivery.”
Make it about them, not you.
🐢 2. Slow Load Speed = Lost Business
The Problem:
In B2B, decision-makers multitask. If your site takes more than 3 seconds to load, they're already checking your competitor’s LinkedIn ad.
Fix It:
Compress images
Remove unused scripts
Use better hosting
Run a PageSpeed test
Still slow? Hire pros who get technical — not just aesthetic.
👉 Talk to Konnectogrow
🧭 3. No Clear Call-to-Action (CTA)
The Problem:
Many B2B websites are like mazes — no clear direction, no push to act.
Fix It:
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